Try to write on a thread. At 15696 pixels by 28 pixels it is the best analogy that I could think of to describe how it is to design a LED fascia for the Consol Energy Center. In reality it is not really like writing on a thread because that’s almost impossible. But like I said, it’s the best analogy that I could think of.
To explain further, fascia’s at the Consol Center are the large seamless rings of flashy advertising that circle the seats between the upper and lower decks. There are two of them and two Halos. Halos are the smaller rings that wrap the hanging Jumbotron.
For the past several months I have designed thousands of them. Along with LED’s and HD Jumbotron videos for the Consol Energy Center, Heinz Field, The Petersen Events Center and PNC Park. Ok, I exaggerate, but only slightly. Ask our clients Garrison Hughes and Dymun + Co. They have been seen at The Consol Energy Center more than Sidney Crosby. The only way to look at the final results is to view it in its environment. The challenge to make these is daunting, not only for me, but also for the client to come up with a concept that will work on these amplified toothpicks. OK, it’s not exactly like that either but I’m sure you understand that these can be difficult to produce.
Since you can’t possibly see these LED’s without going to a game. Take a look at the corresponding (easy) HD videos below. They are currently running on Jumbotrons around the city. Or better yet, when at a game, between periods and sips of beer, notice and appreciate the tight rope running words and images, displayed on super model long and thin LED boards…Yeah, that’s it.
Kevin Kulesa, Designer
Wow! Now that is COOL! I tried to envision this running on the fascia in the Consol Energy Center or the Petersen Events Center. You did a great job of connecting the excitement and the culture of pro hockey via the music, the animated text expressing collisions, etc. with the central message of the pursuit in and struggle for finding a cure for breast cancer. The total presentation made me anticipate the revelation ending; I believe that if I were in the arena I would not have looked away — I would have watched until the end. You captured my interest instantly and held it thoroughly until the climax. Good work, K!